Public Access Defibrillation and Social Media

Installing an automated external defibrillator (AED) in your work or recreational space is a huge step towards building an environment that’s safer and healthier for everyone. But the learning doesn’t stop there. Beyond the point of installation, having an AED presents more opportunities to raise awareness and educate people about how and when to use them.

Particularly if your AED isn’t stored in an obvious location, awareness could wane over time. That’s why it’s important to use relevant channels to keep staff, students and customers consistently informed. Social media presents a unique and multifaceted platform with which to do this, but how exactly? How can social media be used as a vehicle to maintain a heart-safe environment?

1) Organise and promote regular AED training events

Putting together an AED training course is an effective way to get the most out of your defibrillator and give people the confidence to act with purpose in an emergency. In a workplace setting, particularly one that deals with clients and customers on-site, having your staff well versed in how to use an AED is an invaluable asset.

Facebook is a useful platform for reaching multiple people at once, allowing you to group users together and create events with ease. Holding training events semi-regularly will also allow you to keep pace with changes in staffing.

Once you’ve organised your training event on Facebook, a useful tool for AED training exercises is the Powerheart® AED G5 Trainer. Designed to prepare any user for a real life rescue.

2) Share photos

When sudden cardiac arrest (SCA) occurs, the likelihood of survival decreases by 10% with every minute that passes. So the more you can do to reduce the time it takes for people to find a defibrillator, the better.

One simple way to keep AED locations front of mind is by regularly posting pictures of the locations on platforms like Facebook, Twitter and Instagram, to let people know where your nearest AED is stored.

This is especially useful in an environment like a school, where open layouts and regular influxes of new pupils make raising awareness even more essential. By engaging your audience with memorable visual cues, you can constantly remind them of where to go in the event of an emergency.

3) FAQ blog posts

When you bring an AED into a community space, people are inevitably going to have questions. How does it work? Can it be operated by one person? Is it safe to use on a child? Should they be doing CPR before using it?

These are all questions that can be covered in a training session. However, having prewritten answers laid out somewhere that everyone can access is equally useful.

Why not use a blog or landing page on your social channels to answer some of the frequently asked questions related to AEDs? This will save you time and be an effective resource for everyone.

4) Film training videos

Visual media is another great way to promote AED Awareness and save yourself explanation time.

Putting out a demonstration video on YouTube, or even a video-log sharing some facts and statistics about SCA, is a smart way of using social media to make your environment more heart-safety conscious. You can also regularly share these videos on other social channels for maximum reach.

5) Schedule tweets

A standard part of Public Access Defibrillation programmes is regularly checking the condition of your AED. This includes implementing regular inspections of the batteries and pads, in case they need replacing. Scheduling tweets on your public timeline to remind people to check the AED helps avoid errors and regiments the monitoring process.

6) Congratulate staff who complete AED training

When people in your school or workplace complete AED training successfully, be sure to make an announcement on your social channels. This is a great way to celebrate heart-safety and make people feel accomplished and included. It also reminds those who maybe haven’t received training yet to sign up as soon as possible.

Learn More

If you’d like to learn more about best practice for AED users in specific industries, check out our solutions for a more heart-safe environment.

Posted on February 11, 2010