Quiz: Are you Rescue Ready?

When someone goes into sudden cardiac arrest (SCA), most people’s instinctive reaction is to panic. The thing is, not only is this not helpful, but it also wastes valuable minutes when the sufferer could be receiving lifesaving defibrillation. With every minute that passes without defibrillation, a person in sudden cardiac arrest’s likelihood of survival decreases […]

What is the difference between a sudden cardiac arrest (SCA) and heart attack?

The terms sudden cardiac arrest (SCA) and heart attack are often used interchangeably, but they’re actually two very different medical conditions. While a sudden cardiac arrest refers to the heart malfunctioning, a heart attack is a serious medical emergency in which the supply of blood to the heart is suddenly blocked, usually by a blood […]

What is the Chain of Survival?

When someone suffers a sudden cardiac arrest (SCA) outside of hospital, there’s a chain of events which can increase their chance of survival. This is known as the Chain of Survival Concept. A term first coined by the American Heart Association in 1991, their paper ‘Improving Survival from Sudden Cardiac Arrest: The Chain of Survival […]

Helping you find your nearest defibrillator

If someone has a sudden cardiac arrest in a public place, their chances of survival are greatly improved if they can receive prompt treatment with a defibrillator. Public defibrillators are easy for any bystander to use without prior medical training. But unless people can find their nearest defibrillator in an emergency, precious time could still […]

Project Heartbeat launches in Reading

With one of the fastest growing business centres in the country, Reading has been chosen for the UK launch of Project Heartbeat – a business and community partnership scheme designed to better protect lives. Launched at Reading FC’s Majedski Stadium on Tuesday 17th July 2018, Project Heartbeat asked local businesses to consider urgent sponsorship of public […]